Projects/Whiteabbey Village
About
As part of a successful application
to the EU and in partnership with
Newtownabbey Town Centre
Management, an implementation
of a plan called “Sharing a Vision
for Our Coastline” was aimed at a
number of village improvements to
address economic development,
social issues and business
opportunities. Newtownabbey Borough Council (NBC) appointed EO Creative as a design consultancy to create an identity for the village, making it more attractive to tourists, businesses and residents.
As part of a successful application
to the EU and in partnership with
Newtownabbey Town Centre
Management, an implementation
of a plan called “Sharing a Vision
for Our Coastline” was aimed at a
number of village improvements to
address economic development,
social issues and business
opportunities. Newtownabbey Borough Council (NBC) appointed EO Creative as a design consultancy to create an identity for the village, making it more attractive to tourists, businesses and residents.
Case Study
We engaged in various forms of qualitative research including consultations with Whiteabbey Community Resource Centre, Abbey Historical Society and local businesses owners. Results showed us that the Village was in danger of being bypassed by commuters traveling to and from Belfast. The design solution was to create the campaign “Find your place in Whiteabbey”, using iconic symbols to represent the various service available in the village. With the logo reflecting the wealth of history and the growth of local businesses found in the village.
We engaged in various forms of qualitative research including consultations with Whiteabbey Community Resource Centre, Abbey Historical Society and local businesses owners. Results showed us that the Village was in danger of being bypassed by commuters traveling to and from Belfast. The design solution was to create the campaign “Find your place in Whiteabbey”, using iconic symbols to represent the various service available in the village. With the logo reflecting the wealth of history and the growth of local businesses found in the village.
Keywords
Visionary
Iconic
Enterprise
Visionary
Iconic
Enterprise