Projects/iGEN

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http://www.igen.tv

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About

iGeneration is a Technology Marketing Company, which helps clients grow their businesses locally and globally with offices in UK, Ireland and USA.
Case Study

If you look up the term iGeneration in Wikipedia it refers to the internet generation, of immediate information, lifestyle changing and focusing on technology in the palm of your hand. Also known as the Generation Z.

Since the companies brand essence is apart of the trend of the iGeneration culture, were the idea of screen icons are something familiar to that group who use technology and software to communicate and provide immediate information. Creating the iGEN logo around the idea of a software application and the dominate use of strong red for the main logo. Developing each product/service with its own colour and icon design to explain the product further. All branding appears three dimensional like it would on a MacBook or iPhone.

Keywords

Global
Technology
Marketing

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